The 2018 Tianmao Shuang11 Global Carnival ended, with sales figures finally fixed at 213.5 billion yuan, 45.3 billion more than last year.

As the global revelry of Double Eleven has just ended, many people have a doubt: What is the real value of Double Eleven? Perhaps it is no longer to create one low price after another, to create another new record, but to be the inspiration and manifestation of business innovation again and again.

This year, for the first time, Alibaba's ecological business will be fully assembled, covering all aspects of life from food, clothing, shelter, and transportation to food, drink and play. During this period, nearly 1 million businesses at home and abroad have connected online and offline. Nearly 100,000 smart stores, 600,000 retail stores, 50,000 gold medal stores, 4,000 Tianmao stores and 30,000 Village shopping spots provide services for consumers.

Double Eleventh: Ten Years to Witness Rise of Consumer Confidence

Double Eleventh: Ten Years to Witness Rise of Consumer Confidence

It is not difficult for us to find that retail formats have changed and panoramic immersion consumption scenarios have arrived. The essence of exploring new retail is that its connotation and denotation are being reconstructed.

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